CresCine – Increasing the international competitiveness of the film industry in small European markets
About project
Abbreviation: CresCine
Project Coordinator: Lusófona University, Portugal
Funding: HORIZON Europe
Duration: 1.3.2023. – 28.2.2026.
Project web page: https://www.crescine.eu/
CroRIS sweb page: https://www.croris.hr/projekti/projekt/8398
Project collaborators
Jaka Primorac, PhD, head of IRMO project section
Aleksandra Uzelac, PhD
Sunčana Franić
IRMO is one of the 26 partners in the consortium that will jointly work on a Horizon Europe project CRESCINE that aims to, through its research and other activities, contribute to increasing the competitiveness of the film industry across small countries in Europe and improve the international circulation of films and audio-visual content coming from small markets in Europe. This three-year scientific research project (Research and Innovation Action – RIA), coordinated by Lusófona University in Portugal, brings together the academic community and the film industry. It is oriented to direct cooperation with the film community and towards making policy recommendations to improve the work of the European film industry. CRESCINE aims not only to enhance the competitiveness of the European film industry but also to enhance its cultural diversity. This will be achieved by understanding, engaging with, empowering, and ultimately transforming small markets in Europe, through research and piloting in 7 countries (Belgium (Flanders), Croatia, Estonia, Lithuania, Denmark, Ireland, and Portugal). Due to their “smallness”, obstacles and drivers of film activities in these markets are more clearly visible and should also be considered in other countries that are not included in the research. To increase the competitiveness of the EU film industry, CRESCINE will systematically address the whole film production, distribution, and consumption ecosystem. Through the conducted analyses and the created new tools, it aims to contribute to the creation of an innovative approach at all levels of the value chain, from policies to ways of data management and analytics, production business models, and modes of distribution. The project will develop novel tools, methods, and strategic approaches that all build on the concept of smallness and the positive affordances it entails for the overall competitiveness of the European film industry. CRESCINE will address all expected outcomes through the lens of the selected European small film markets that stand for the majority of film markets in the European Union. CRESCINE will establish an innovative model of analysis and evidence collection across the value chain that is framed by cutting-edge data analytical models and comparative benchmarks promulgated in light of the best available evidence. The findings will lead to innovative solutions and testing of new tools, policies, business models or financing schemes, and green strategies. These activities feed the overall impact of the project and its ability to present new tools, recommendations, and guidelines to the film industry and exploit results that will enable the transformation of not only the film industry in small European markets but also beyond.
CRESCINE is organized into eight work packages (WPs) which are mutually interconnected in an iterative process having as a common denominator the focus on the challenges and affordances of six exemplary small European film ecosystems that represent seven small European countries. The first work package (WP1) deals with project management, while the second work package (WP2) tackles the overall project data pool. The third work package (WP3) will provide a comparative analysis of the film market, while WPs 5 to 7 will focus on the dynamics across the value chain and users’/viewers’ preferences. The fourth work package (WP4) will identify and pilot innovative, scalable, and sustainable business models, while the WP8 will exploit the results from previous WPs and propose recommendations for further developments while also disseminating the results of the project.
The project consortium includes Lusófona University, Portugal (project coordinator); Storytek Innovation Lab, Estonia; SOGOFIF, France; Tallinn University, Estonia; CINETOSCOPIO, Portugal; Aarhus University, Denmark; Aarhus Kommune, Denmark; Munster Technological University (MTU), Ireland; Dun Laoghaire Institute of Art, Design and Technology (IADT), Ireland; Institute for Development and International Relations – IRMO, Croatia; Vrije Universiteit Brussel (VUB), Belgium; Baltic Film and Creative Tech Cluster (BFCT), Lithuania; Zaisan B.V. (Europechain), Netherlands; DAIN Studios, Germany; Lumiere Publishing, Netherlands; European Film Academy (EFA), Germany.
The project consortium will benefit from the work of several associated partners that include professional associations and other stakeholders from the industry, both from Europe and the USA: Cine-Regio (Belgium), Fonden Creative Business CUP (Denmark), Screen Producers Ireland (Ireland), European Film Agency Directors – EFAD, Animation Ireland (Ireland), Europe Analytica Limited (UK), Online Film Financing – OLFFI, International Cinema Technology Association (USA). From Croatia, the associated project partners are the Zagreb Film Festival and Propeler Film.
News
IRMO researcher participated in the annual IAMCR conference in Christchurch, New Zealand
IRMO researcher Dr Jaka Primorac participated in the International Association for Media and Communication Research (IAMCR) 's annual conference this year in Christchurch, New Zealand. The conference, which was organized by the University of Canterbury from June 30 to...
Key insights of small European film markets presented in the new CresCine newsletter
In the special edition of the newsletter, CresCine offers insight into how small markets sustain their film industries based on its recently published interactive report Small Film Markets: Portraits and Comparisons. The CresCine newsletter is published as part of the...
CresCine report on challenges of film industries in small countries has been published
Films from small countries like Croatia face strong competition for audiences’ attention, and this competition affects what kinds of films are produced and what is watched in the cinemas. The European research project “CresCine” investigates the strengths and...
Results of the CresCine project presented at the 77th Cannes Film Festival
This year, the representatives of the CresCine consortium showcased the results of its research project at the Cannes Film Festival during the Marché du Film, the industry part of the festival. The Horizon Europe CresCine project aims to increase the competitiveness...
In anticipation of the 77th Cannes Film Festival – the new CresCine newsletter
The new edition of the Cannes Film Festival has arrived, and with it, the new CresCine newsletter. The CresCine newsletter is published as part of the Horizon Europe project " Increasing the International Competitiveness of the Film Industry in Small European...
IRMO researcher participated at the ‘Media Industries 2024’ conference at King’s College London
From April 16-29, 2024, IRMO researcher and CULTMED project collaborator Jaka Primorac, PhD participated at the Media Industries 2024 conference, held at King’s College London, United Kingdom. Dr Primorac participated in the conference as part of the panel titled...
The new CresCine Newsdossier has been published
A brand new edition of the CresCine newsletter has been released. It was published as part of the Horizon Europe project “Increasing the international competitiveness of the film industry in small European markets.” IRMO is one of 26 partners in a consortium that...
Call for papers for the 15th Annual International Small Cinemas Conference is opened
Call for papers for the ’15th Annual International Small Cinemas Conference: Changing Policies, Transforming Audiences and Work Practices In-flux’ that will be held from 5-7th November, 2024 in Zagreb is opened. The conference is organized by the Department for...